
How Liquid is your Business?
Using photography and design this infographic demonstrates how difficult it can be for small businesses to maintain a steady cash flow. Using an old school testube stand and some fun iconic illustration such as a piggy bank and bright neon colours we wanted to make this infographic simple and easy to understand very quickly. Even if a business has a steady stream of work coming in, it does not necessarily mean they are making a profit due to the expenses required to run a business such as rent, staff, marketing etc.To illustrate the idea of “cash flow” we use several liquid references such as the test tubes, water droplets and small retro medicine bottles.

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