Conversion Rate Killers

So you’ve spent time and money increasing the amount of customers coming to your website, but how do you get them to spend more when they arrive. CWCS took a look at a few tricks you can use to boost your sales.

Having a range of payment methods would make 42% of visitors more likely to buy more. Expanding their options means nobody is excluded and customers can choose their preferred card or method. Better payment security is also one of the biggest factors, with 53% saying it was important. Better protection of personal information is another important security factor. With so many sites sharing information with thirds parties and identity theft so common, nearly half of shoppers said this would influence their purchasing choices.

Accurate delivery dates is a big deal, if you can’t get the goods to the customer on time or can’t customise a delivery date then this 43% are less likely to buy with you. Having customised offers is also a big incentive so sales, deals and personal recommendations are a great tactic.


Conversion Killers – Is your Website Losing you Money? – An infographic by the team at CWCS