Infographics & Data Visualizations

Infographics & Data Visualizations

Showing 282 posts tagged business

How Signs Benefit a Business

Did you know that signage is the least expensive, but most effective form of advertising? Accounting for as many as 50% of some business’s customers, an investment into compelling and visually appealing signage is an investment that will pay a return many times over. At Blue Pond Signs, we often like to use the analogy of your sign being the “calling card for your business” that can reflect your identity as a company. With all this in mind, we wanted to take the time to put together the following infographic, based upon information available at Signs.org and Bang Advertising.

There is some great statistical data in this infographic that analyzes the impact of new or upgraded signage on a variety of businesses. For example, a University of San Diego study found that on average, a business grossing $500k a year in revenue, would see an increase of roughly $23,000 in revenue by installing one additional on-premise sign! 

how signs benefit a business infographic
© 2014 Blue Pond Signs

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Minnesota Fishing is Big Business

Any Minnesotan can tell you that fishing is one of our favorite past times. Sun or snow, day or night we love it and we are good at it. Here is an infographic we created here at the Mille Lacs Area Tourism Council showing some numbers and data on just how much we love our fishing.

Minnesota Fishing – Big Business [Infographic]
© 2014 Mille Lacs Area Tourism Council

The Compliance Continuum

From payroll and taxes to healthcare and benefits, the impact of compliance on businesses is enterprise-wide. Not surprisingly, many companies shy away from compliance management because they feel it can be too complex, too costly and ultimately drains valuable resources.

Source: The Compliance Continuum

Conversion Rate Killers

So you’ve spent time and money increasing the amount of customers coming to your website, but how do you get them to spend more when they arrive. CWCS took a look at a few tricks you can use to boost your sales.

Having a range of payment methods would make 42% of visitors more likely to buy more. Expanding their options means nobody is excluded and customers can choose their preferred card or method. Better payment security is also one of the biggest factors, with 53% saying it was important. Better protection of personal information is another important security factor. With so many sites sharing information with thirds parties and identity theft so common, nearly half of shoppers said this would influence their purchasing choices.

Accurate delivery dates is a big deal, if you can’t get the goods to the customer on time or can’t customise a delivery date then this 43% are less likely to buy with you. Having customised offers is also a big incentive so sales, deals and personal recommendations are a great tactic.


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Conversion Killers – Is your Website Losing you Money? – An infographic by the team at CWCS

The Truth About Your Sales Funnel

Content marketing has become the single most important part of a marketer’s job. Channels that generate new demand, including websites, social networks, ads and sales teams, need all kinds of content to communicate the ideas behind your products and services. Content marketing is no longer a single marketing channel; it is the foundation that powers all marketing efforts.