Infographics & Data Visualizations

Infographics & Data Visualizations

Showing 2 posts tagged signs

How Signs Benefit a Business

Did you know that signage is the least expensive, but most effective form of advertising? Accounting for as many as 50% of some business’s customers, an investment into compelling and visually appealing signage is an investment that will pay a return many times over. At Blue Pond Signs, we often like to use the analogy of your sign being the “calling card for your business” that can reflect your identity as a company. With all this in mind, we wanted to take the time to put together the following infographic, based upon information available at Signs.org and Bang Advertising.

There is some great statistical data in this infographic that analyzes the impact of new or upgraded signage on a variety of businesses. For example, a University of San Diego study found that on average, a business grossing $500k a year in revenue, would see an increase of roughly $23,000 in revenue by installing one additional on-premise sign! 

how signs benefit a business infographic
© 2014 Blue Pond Signs

The Economic Value of Business Signage

Working every day with clients in conceptualizing, designing, fabricating, and installing one-of-a-kind signage that beautifully presents their brand, we are always interested in data points that show the financial impact that enhanced signage can have on a business. As such, we were really interested to come across a recent study conducted by the University of Cincinnati and the Economics Center that analyzed the economic value of on-premise signage.

Reading through the paper, there is a wealth of information and data points, in addition to some very impactful case studies. As a fun exercise, we thought it might be useful to try and visually present just a bit of this great information through our latest infographic that you can see below.

The Economic Value of Signs [Infographic]
© 2013 Blue Pond Signs