Infographics & Data Visualizations

Infographics & Data Visualizations

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Planting a Seed and Nurturing a Lead

According to a recent survey, 61% of marketing managers say that generating high-quality business leads is their top challenge. When considering yourself, lead generation can be compared to cultivating a crop. After all, both take meticulous timing to plant the initial seed and then tender loving care to nurture the fruits of your labour!

Planting a seed and nurturing a lead

Image source: MarketMakers.co.uk

How to Optimize Recruitment For Mobile Workforces

Although they may not realize it, employees are meant to assist companies in the recruitment process. It only makes sense if they are in the recruitment trenches with hiring managers and recruiters since they’ll be working with these new team members. But most employees are on-the-go or don’t work in-house–meaning the best way to streamline the referral process may be using mobile.

This infographic, compiled by social employee referral management platform Zao, illustrates the benefits of mobile in employee referral programs, as well as some best practices for companies to get started. Some takeaways to note include:

  • 1 in 4 people who come to a career site are coming from a mobile device
  • Only 1 in 5 Fortune 500 Companies are mobile-optimized for recruiting
  • 66% of employees use two or more mobile devices at work

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